Your Weekend Reads for Sept 5, 2014

Online Advertising: Two of The Best Pay-Per-Click Advertising Hacks: The pay-per-click advertising landscape is constantly changing and is becoming more important for businesses to understand than ever. Google alone adds hundreds of new features each year, not to mention the dozens of other emerging and existing PPC platforms. So how do you know which campaigns
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Optimizing Your Adwords Spend

“If you’re getting the most out of your Google AdWords spend, you’re running way more than just one ad at a time. PPC pros have set up multiple campaigns — and multiple ad groups and ad variations within those campaigns — all with different copy, calls-to-action, offers, and destination URLs that align with the searcher’s
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27 Tips to Improve Ecommerce Site Search

Still unconvinced about ecommerce site search? How about this little nugget: “Shoppers who use site search on ecommerce sites convert at two to three times the rate of those who don’t use it.” (Source) MarketingSherpa Ecommerce site search technology has been around for at least a decade. It benefits online retailers in multiple ways; as
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