If you’ve been asking yourself lately, “how can I be improving my Yahoo! Store,” one answer that should always be at the top of the list is improving Yahoo! Store sales conversion.
FastPivot.com has created a “Top Ten Design Tips for Better Store Conversion Checklist” (see below), which should prove useful for Yahoo! Store owners and designers.
1) When fielding your conversion percentage to get a grip on how “healthy” your site really is, you must take into account every step of the shopping process and effectively measure the success of each stage to best understand the final conversion metric. And we mean every step:
Search > Enter > Shop > Cart > Purchase
2) Metrics should show traffic generated for keyphrases that a “ready-to-buy” customer would be using.
3) Know what “ready-to-buy” keyphrases would be valuable for positioning your product or section pages.
4) Instead of paying an incredible amount for general keyphrases in your PPC or other paid campaigns,  insert ten more specific keyphrases that can completely replace that general phrase.
5) When choosing the keyphrases to put focus on for organic and paid campaigns, be ever mindful of sales and traffic.
6) Relevancy is number one. Ad copy, title, and description should be appropriate to your store contents.
7) Landing pages should accurately reflect the keyphrases and copy that brought users into the site.
8) Use “Calls to Action‚Äù that immediately steer visitors in the right direction.
9) Answer the customer’s most important questions first.
10) Make sure the customer isn’t presented with ‚Äúinformation overload‚Äù upon arrival.
Even after optimizing your ecommerce store for better sales conversion, don’t forget to always check back with the first step in the conversion game: Defining Conversion.
Not only does FastPivot.com design brand new, custom Yahoo Stores and re-breathe life into an already-established ones, we also provide strategic analysis of site navigation, conversion, SEO and more.
To receive the latest custom Yahoo! store design and ecommerce solution news, follow FastPivot.com on Twitter and Facebook. Be sure to stay tuned to The FastPivot.com Blog and sign up to receive the FastPivot.com ecommerce newsletter too!
