In early May, a grilled chicken campaign created a frenzy, crashing servers, creating traffic jams and miles of lines and ultimately leaving customers filling out “rain checks” when KFC pulled the plug.¬† What a lesson to be learned in the new era of marketing!! A coupon available exclusively through the talk-show host‚Äôs Web site, oprah.com,
…Read More

The Big Five Fundamentals of E-commerce Strategy. In response to a twitter request from Maureen Alley (@maureenwm ) to post tips for Website Magazine , I had to  resist the urge to go after the latest and greatest e-commerce widget or buzzword to think about long-term success.   Few merchants pull away from the latest
…Read More

In June, FastPivot, a Yahoo! Store design, development and strategic solutions agency, launched an incredibly advanced jewelry configurator for TeNo, a jewelry store hosted on the Yahoo! Small Business Platform. Working with a Flash application that was integrated into the Yahoo! Store platform, FastPivot was able to create a dynamic configurator, which allows customers to
…Read More

Attending Internet Retailer in Boston? We are meet us there!! This is the must attend conference of the year for our E-tailers! Over the years, this conference continues to grow and improve! The Internet Retailer 2009 Conference & Exhibition offers a wide variety of conference registration options, all of which have been priced at last
…Read More

Establishing your store’s brand is incredibly important in announcing who you are, what you are selling and why people should buy from you. That brand: the look, feel and message you send, needs to consider the persona of your customer. Beyond the store itself, it should also include all supporting collateral you use, like packing
…Read More

The economic instability that has been rocking harder than a ship in a hurricane has tightened the grip on our wallets and seemingly caused a major meltdown of the global economy. The good news is that we have not succumbed to depression and a complete meltdown.  In fact, despite all the uncertainty and fear about
…Read More

FastPivot, featured developer of Yahoo! Stores, first to offer Fluid Lite technology; small and medium online retailers can add zoom, multiple views and color change to their online store. SAN FRANCISCO, Calif., Oct 21, 2008 – Fluid, Inc., developers of innovative online retail solutions that drive conversion and brand loyalty, today unveiled Fluid Lite, giving
…Read More

“Your online store’s front page or homepage is the most important piece of real estate on your site. Here credibility must be established for both your store “brand” and for the products you sell. Here you engage users to shop and buy.“ Check the full article by our President, Matthew Ledford’s article at: Perfecting Your
…Read More

Meeting Red Koala’s founder Abby Port, chosen as a finalist in the Seeds for Success Contest sponsored by Yahoo!, was an incredible experience. Red Koala needed a fresh, clean and customized website and as an official sponsor of the contest, FastPivot was ready to help. In May, our all-women team traveled to Atlanta to meet
…Read More