Many people are still confused about what Twitter is and does. Some are so overwhelmed with Facebook and other social media out there that they’re totally ignoring Twitter. Well, that’s not entirely true: it has become standard affair¬† to add social media icons to ecommerce homepages (see FastPivot social packages below), but oftentimes the Twitter account is abandoned for the lack of understanding “how to use it“.
First, Twitter is used to simply tweet (in 140 characters or less) your company news, updates, information etc. For best results e-businesses should keep headlines relevant, link them to internal online store pages, and use a SEO keyword portfolio (search engines are indexing tweets). The more catchy your tweets are, the more traffic and followers you’ll get. People who find your tweets interesting are more likely to re-tweet your posts to their followers. So if a few of your followers re-post your tweet, then a few of your followers’ followers re-post, and so on,¬† the number of people you can reach increases exponentially. Twitter has, therefore, become a huge playground for viral marketers, assuming the timing and content quality are right.
The second practical use isn’t quite as straightforward as spreading interesting company news in hopes that it’ll be exponentially re-tweeted and eternally stored in the Twitter-space of fame. It’s about making friends. How, might you wonder, can one make friends among the chaotic noise? The answer: Take the time to build meaningful alliances.
Take FastPivot.com, for instance. We tweet about everything ecommerce, especially our new Yahoo Store launches. If we logged off each day without thinking to collaborate with others, we’d only be using half the potential Twitter has to offer. In this video, we talk a little about how we both spread company accomplishment and collaborate with key contacts at the same time.
In conclusion, it could be said that the two practical-use approaches to twitter is expressing yourself (or your business) and collaborating with others. Effective social media is all about the conversation; without it disillusionment sets in and Twitter is inevitably abandoned. As in real life, take the time to choose your friends on Twitter and once you have them strive to regularly¬† nourish the relationship. Continue building your network with quality in mind and Twitter can be one of the best marketing tools in your repertoire. But remember, it’s only one implement in the social media toolbox. Refer back to your Social Media Road Map often to stay on track.
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