Hey fellow digital marketing people, wouldn’t it be easier to go back to the days portrayed in the TV series Mad Men where you basically had three outlets for advertising? The good ol’ days of radio, television, and newsprint dominated brand advertising (in addition to a couple roadside billboards here and there). In today’s digital and
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12 Days of Prepping for Christmas: An e-commerce holiday shopping checklist
At FastPivot, we’re making a list and hoping you’ll check it twice as the peak of e-commerce shopping is right around the corner! Ask yourself these twelve questions over the next twelve days to tune up your online store. Taking just a few simple steps can help you get the most out of the holiday shopping
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How to Do an Ecommerce Site Audit: Technologies
In two previous posts (part one/part two), we discussed how to do an ecommerce site audit. Using the recent example of an audit we conducted for a multinational client, we described what to collect and how to present your findings. Here is part three, something that may surprise you. It’s a list of the many
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How to Do an Ecommerce Site Audit-Part 2
Knowing how to do an ecommerce site audit isn’t something that you just leave college or an Internet Retailer Conference with. It’s knowledge typically gathered during the course of years of tinkering on your own sites or those of your clients. In our case, it is the product of more than 15 years of ecommerce
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How to Do an Ecommerce Site Audit
It’s helpful in life to know where you stand. Whether it is at your job, in your personal relationships, or your standing in fantasy sports pools. If you’re an online retailer, knowing how to do an ecommerce site audit will really help you understand challenges and identify opportunities. Ecommerce site audits can cover a variety
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What Ecommerce Retailers Can Learn from New Microsoft CEO
You’ve got to be a huge company for an internal email to be publicly released and promoted by your PR agency. Microsoft qualifies as a huge company. Therefore, it wasn’t surprising that the arrival of a new CEO yesterday was seen as a PR opportunity, and dutifully spun by Microsoft’s long-time PR firm, Waggener Edstrom.
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