Recently, while browsing a widely-known and highly-respected company’s online store, I was truly shocked at the unpleasant online shopping experience I was having. I sat in front of my computer screen amazed that with the resources that should be available to a company of their size, the site I was on was a pretty poor
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Website Branding is More Than Just a Logo
If I asked you to draw the McDonald’s logo, you could probably come pretty close, right? Of course! Their logo has become a pop and business culture icon – seemingly ingrained in our minds through years and years of well planned advertising. However, the famous golden arches are only a small part of the multi-billion dollar
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Five Reasons To Choose Shopify
There are certainly more than 5 reasons to choose Shopify for your next (first?) ecommerce platform, not least of which is because the company was founded by Canadians who love ecommerce and hockey. But there are recommended word count limits for blog posts so I polled the FastPivot team and identified 5 areas where Shopify absolutely
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4Radon.com Site Redesign: Using Content To Drive Online Sales
While using content to drive online product sales is not new to the world of ecommerce, too few retailers do it. Which is the wrong decision – particularly for sites catering to niches. Educational content is often the best way to acquire traffic, then convince people that 1. they have a problem, and 2. you
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How to Do an Ecommerce Site Audit: Technologies
In two previous posts (part one/part two), we discussed how to do an ecommerce site audit. Using the recent example of an audit we conducted for a multinational client, we described what to collect and how to present your findings. Here is part three, something that may surprise you. It’s a list of the many
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How to Do an Ecommerce Site Audit-Part 2
Knowing how to do an ecommerce site audit isn’t something that you just leave college or an Internet Retailer Conference with. It’s knowledge typically gathered during the course of years of tinkering on your own sites or those of your clients. In our case, it is the product of more than 15 years of ecommerce
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How to Do an Ecommerce Site Audit
It’s helpful in life to know where you stand. Whether it is at your job, in your personal relationships, or your standing in fantasy sports pools. If you’re an online retailer, knowing how to do an ecommerce site audit will really help you understand challenges and identify opportunities. Ecommerce site audits can cover a variety
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Internet Retail Web Design Conference #IRWD takeaways, tips & grader
Internet Retail Web Design Conference #IRWD: a Meteor Shower of Trends Reinforcing Best Practice Retail Web Design The 2013 Internet Retailer Web Design Conference set attendance records again! Of course, getting best practices in retail web design on how to create well-designed eCommerce sites through the eyes of the experts in the field, was
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