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Why Mobile Matters Mobile matters because people who shop online are increasingly shopping using a screen that is much smaller than a year or three years ago. They’re spending less time shopping on their desktops and a lot more time shopping from tablets and smartphones. Now, this may sound like something you have heard in the press. [...]

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FastPivot has helped several thousand ecommerce retailers increase their online traffic, conversions and profits for 15 years. We’ve been around the block, and heard a lot of optimism, pessimism and frustration when talking to prospective customers. In the latter category, we’ll place the frustration of prospects who categorize their sites as “high traffic, low conversion” [...]

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Without a doubt, the easiest way to improve search engine marketing ROI (from both your paid and organic search efforts) is already within your reach. It’s information you should already have. And it doesn’t cost anything to use. What is it? Your site search data. What Site Search Can Tell You Every online retailer should [...]

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It’s been years since online reviews began appearing on ecommerce sites. Amazon popularized product reviews by recent buyers, and companies like BazaarVoice and PowerReview then made it easy for retailers to capture and integrate the voice of the customer into the retailing experience. Product reviews are now (almost) everywhere online. But how should retailers handle [...]

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After profiling FastPivot Developer Chris Harman, we decided to look at a typical workday in the Harman home. Here is how Chris describes his typical Day in the Life as a FastPivot developer: 6:30-7:00 am: I usually wake up around this time because this is when our one-and-a-half-year old son gets up. Admittedly, my wife [...]

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