Recently, while browsing a widely-known and highly-respected company’s online store, I was truly shocked at the unpleasant online shopping experience I was having. I sat in front of my computer screen amazed that with the resources that should be available to a company of their size, the site I was on was a pretty poor
…Read More
Website Branding is More Than Just a Logo
If I asked you to draw the McDonald’s logo, you could probably come pretty close, right? Of course! Their logo has become a pop and business culture icon - seemingly ingrained in our minds through years and years of well planned advertising. However, the famous golden arches are only a small part of the multi-billion dollar
…Read More
The Best Color for Call-to-Action Buttons
Testing in the past decade (see case studies below) has reliably shown that the best color for call-to-action buttons varies from website to website, and more recently mobile site to mobile site. While there is no single color that stands above all others, color matters in site conversion. The Field Sobriety Test: Colors That Convert
…Read More
4Radon.com Site Redesign: Using Content To Drive Online Sales
While using content to drive online product sales is not new to the world of ecommerce, too few retailers do it. Which is the wrong decision - particularly for sites catering to niches. Educational content is often the best way to acquire traffic, then convince people that 1. they have a problem, and 2. you
…Read More
How to Do an Ecommerce Site Audit: Technologies
In two previous posts (part one/part two), we discussed how to do an ecommerce site audit. Using the recent example of an audit we conducted for a multinational client, we described what to collect and how to present your findings. Here is part three, something that may surprise you. It’s a list of the many
…Read More
How to Do an Ecommerce Site Audit-Part 2
Knowing how to do an ecommerce site audit isn’t something that you just leave college or an Internet Retailer Conference with. It’s knowledge typically gathered during the course of years of tinkering on your own sites or those of your clients. In our case, it is the product of more than 15 years of ecommerce
…Read More
How to Do an Ecommerce Site Audit
It’s helpful in life to know where you stand. Whether it is at your job, in your personal relationships, or your standing in fantasy sports pools. If you’re an online retailer, knowing how to do an ecommerce site audit will really help you understand challenges and identify opportunities. Ecommerce site audits can cover a variety
…Read More
FastPivot Speaking at Internet Retailer Web Design and Mobile Commerce 2014
FastPivot Provides Mobile Website Design Expertise at Internet Retailer Web Design and Mobile Commerce 2014 in Orlando We get mobile website design here at FastPivot. So much so that the organizers of the Internet Retailer Web Design and Mobile Commerce Event in Orlando reached out to us to speak on Mobile Design tomorrow. If you’re at
…Read More
How to Design a Google Analytics-Friendly Website
Taking the time to design a Google Analytics-Friendly website is time well spent. By planning navigation and buy paths, and identifying pages that are critical to recording visitor and shopper buy paths, you’ll collect the analytics you need to confirm what’s working well and what’s not. How to design a Google Analytics-friendly site is a
…Read More