Generate additional sales while employing your customers. Let them help merchandise your products for a fraction of the traditional marketing costs using Pinterest [while keeping them on your site longer]. For those still aren’t sure what Pinterest is, here is how Pinterest describes itself: “Pinterest is a Virtual Pinboard. Pinterest lets you organize and share [...]
Read More »You may have noticed, we’ve taken a short blogging break. More about that at the end… Did everyone get a Summer vacation? You look like you might need a break. As we look at the calendar, this is the final push for many families before back to school and it is the beginning push [...]
Read More »A couple of years ago, we wrote a blog titled: Will Social Media Replace Email? The post was meant to be controversial, and it got a ton of commentary on Linkedin, Facebook, and Twitter. One of the most poignant critiques was, “If social media is going to replace email, then why do you need an [...]
Read More »Everyone hates taxes right?! Especially anything resembling a tax on internet use. However, the tax we’ll be discussing here is a tax most ecommerce merchants will welcome. That is because the tax is imposed by the merchants, for the merchant’s own sanity! Let us explain. What merchant here hasn’t been ever steady in using high [...]
Read More »First, there is no such thing as free traffic, as most retailers already know. Everything has a cost. Even organic traffic doesn’t magically visit without retailers paying someone 30, 40, 50, 60k a year for content development (graphics, copy, etc.), SEO, interactive landing page development, etc. Sure, a one person shop might mean the owner/merchant [...]
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