Yesterday, we published a guest blog by Michael Hurwitz, Marketing Specialist at Chinese Pod on “How to Market to China’s Internet Shoppers.” Today that article continues below, as Mr. Hurwitz discusses some of the key strategies Western ecommerce merchants should become familiar with before marketing to China’s internet shoppers: Chinese SEO Search engine optimization [...]
By guest blogger Michael Hurwitz, Marketing Specialist at Chinese Pod Many retailers may be intimately familiar with the ups and downs of sourcing products and materials from China, but fewer have experience with marketing products on China’s internet, both those made here in China and those manufactured abroad. There’s no question that China’s economy is [...]
Over the weekend, FastPivot relaunched with a better, brighter look and easier to navigate website. It’s amazing how cluttered things can get and worn a certain look becomes after only a couple of years. We always suggest to our clients that a major overhaul or redesign should happen at least every couple of years, so [...]
WordPress.org has become more popular in the last few years. Those who wanted slick websites started turning to WordPress’s creative open community for options outside of the way the platform had traditionally been used for blogging. There are numerous professional website templates available for affordable prices, and there are a wide assortment of plugins to [...]
Everyone in the ecommerce world knew when Google’s moon sized Panda update crashed landed into legitimate ecommerce sites all over the planet. It wasn’t intended to atomize etailer SEO like it did-the real target for Google’s updates has always been spam (often favoring big brands)-but the drop in traffic and sales many felt was a [...]
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