mCommerce Solutions
Case for Mobile Commerce
If you haven't checked your analytics data lately, you may not have realized an increasing trend in mobile browser use. Having an optimized site for a 17 inch monitor will not easily scale to a 2 inch mobile screen unless your store is mobile ready. Take a look at the numbers and then give us a call about FastPivot Mobile.
Mobile commerce is expected to grow to $25 billion within five years.
Almost 8% of smartphone owners who tried to buy something from their phone were simply unable to do so. Source: www.readwriteweb.com/archives
Of the current smartphone owners, about 37% have purchased from their phones.
Users are very likely to abandon shopping sites that haven't been optimized for mobile. Compete, a web analytics company, found that smartphone users are very likely to abandon shopping sites that haven't been optimized for mobile usage. Source: www.readwriteweb.com/archives
There are over 285 million cell phones in the U.S. now.
U.S. mobile smartphone users will grow to over 50% of the market next year. That will be over 145 million smart phone owners in 2011 in the US. Sources: Wikipedia, www.gpsbusinessnews.com
FastPivot randomly selected 15 Yahoo! Stores and compared mobile activity.
There was an average increase in mobile traffic of 68% and in revenue of 119%. In just five months!
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