Facebook Recommendations Plug In

Shopping is better with friends. By using the Activity Feed or Recommendations plugins on the homepage, users can see what their friends are liking and sharing on your site. Instead of only navigating to old favorites or promoted items, users are compelled to check out what their friends are interacting with, too. This creates long term engagement between the user and your site, and the social context encourages them to interact with the content.

The Recommendations plugin shows personalized recommendations to your users. Since the content is hosted by Facebook, the plugin can display personalized recommendations whether or not the user has logged into your site. To generate the recommendations, the plugin considers all the social interactions with URLs from your site. For a logged in Facebook user, the plugin will give preference to and highlight objects her friends have interacted with.