Search Engine Optimization
In the ever-changing world of SEO, it is important to not only be up to date on the latest techniques for improving organic positioning in search engines, but also to know about what functionality the Yahoo! Store platform can offer for taking your optimization tactics to the next level. FastPivot can help you set up short term and long term goals, and work with your budget to help you meet those goals.Ecommerce Solutions
Strategy & Analysis
Whether you are considering launching a new online store or expanding your reach with an already-established brand, measures must be taken to get your products in front of the best customers at the best time and with the best strategy. An attractive design and a well-functioning interface is only the first step in achieving success online. Without taking the time to properly optimize, market, and track the results of your efforts, your store can only travel so far. Set up your Yahoo! Store or other ecommerce platform for success utilizng FastPivot's diverse team of thinkers and marketers.With every development-related or design-related decision on a store, there are always several methods of execution. Whether it be a choice related to colors, code snippets, layouts, word choice, programming languages, or even timing for your store launch, each piece is related to strategy.
FastPivot makes sure that decisions regarding development and design are run through the Strategic Services team with numerous QA (Quality Assurance) checklists and attention to detail. Strategy is not isolated to its own list of services. It ties into everything we do.
Whether you are looking for education, consultation, or full management of campaigns, FastPivot can help.
Specialized Strategic Services
Paid Search Consultation Developing a healthy Pay-Per-Click (PPC) campaign can be a frustrating task for many store owners. Maintaining converting campaigns with an optimal spending level is an ongoing process - as the bidding landscape changes around you. FastPivot.com can help kickstart your PPC efforts and facilitate performing campaigns to not only provide the proper messaging to the proper searcher, but help steer campaigns away from the red. |
Shopping Comparison Engine Submission and Optimization Shopping comparison engines (ex Shopping.com) can many times bring a higher return than standard pay-per-click advertising due to the targeted nature of the clicks into your Yahoo! Store. However, the headaches of manipulating the product data from your store, pushing into a variety of engines, and tracking the results of each engine can be daunting. FastPivot has several options available to not only reduce the legwork involved in managing these campaigns, but optimize in the process. |
Email Campaigning & Customer Retention Developing a healthy e-mail campaign strategy is more than just placing an opt-in box on your home page. FastPivot can help you create an interest in your mailer, craft the right message with the best design, and nurture that loyal customer base. |
A/B & Multivariate Testing The visionary, the PR team, and the graphics department may all have different ideas for the way to roll out a promotion or store enhancement. You can always fold in these changes with the hope of better performance, but multivariate testing is a great way of testing those innovations with measurable results. FastPivot offers multivariate and A/B testing solutions for Yahoo! Stores using Google�s Website Optimizer solution. |
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